EEN ONVOORZIENE WEERGAVE VAN KOSTEN PER DUIZEND (CPM)

Take, for example, the moment in a mobile game where the player watches an ad between game levels. At that ogenblik, the mobile SSP runs an auction for all ofwel the advertisers interested in showing an ad to that player.Cost Versus Performance: Balancing cost with performance is key in programmatic advertising. Agencies should not only focus on th